Atlantic Canada Opportunities Agency (ACOA) is investing $41,859 in Uptown Saint John Inc.
A release states the funding will support the installation of a 90-foot programmable light and sound tunnel, which will help amplify and promote special events and festivals.
ACOA says the photo-friendly and ever-changing experiential light display will also draw foot traffic into uptown Saint John, which will help reanimate the city.
The funding is coming through the federal government’s Rediscover Main Streets Initiative, which supports locally driven measures aimed at encouraging Atlantic Canadians and visitors to rediscover main streets and neighbourhoods across the region.
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